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08 Jul
Posted by Elaine Long as Site promotion, Writing general
An online newsletter without value is like a newspaper without news – why the heck would anybody ever subscribe for such a service? Make a great impression right from the beginning by providing one-of-a-kind exclusive content. Most Internet surfers use their email for personal correspondence, so value-added measures are completely necessary to keep your messages from ending up in the junk pile.
Consumers are likely to sign up for an online newsletter for one of two primary reasons: to stay up-to-date with their favorite websites and to receive special promotional offers. That’s right; even though your newsletter format is extremely important, nobody really subscribes to view pretty pictures or watch endless videos. These promo deals can be the bread-and-butter of your online marketing campaign. And when subscribers think of “promotional offers”, they’re usually imagining awesome discounts and freebies. Surprise your readers with a relevant eBook or valuable free trial. This is a great way to build trust and curiosity – the driving forces behind newsletter marketing.
Make sure that the correspondences are a two-way street. Nothing is more discouraging than receiving a “delivery failed” message from a no-reply email address. The best way to foster a relationship with a subscriber is to engage in direct communication, even better if the conversation was prompted by a recent newsletter. Ask for feedback and put those suggestions into action – readers value being valued. You can even use an automatic responder to target this ultra-engaged segment for future input.
Did you recently stumble upon a tough question or two related to your niche? Have you received several inquiries on a common topic from your website or newsletter readers? Take the time to send out a few question-and-answer style emails. Nothing is more valuable to an online newsletter subscriber than finding exactly what they were looking for.
29 Jun
Posted by Elaine Long as Blogging for money, online writing, Writing general
When you think of ways to make money using the Internet, writing is probably not the first thing that comes to mind. However, you’d be amazed by how many people are earning a living by doing just that. And before you say, “Oh, I’m not a good writer, I could never be truly profitable.” — think again. You need almost no experience to get started. As long as you can coherently string sentences together with decent grammar and punctuation, you can earn money writing online.
So, how do you get started? Well, most people tend to recommend getting your feet wet by applying at sites like Textbroker or The Content Authority. These sites regularly hire newbie web writers as Independent Contractors to supply articles for their clients. The topics you might write about vary greatly, and both sites have a system in place where you can simply log in and select the articles that you find most appealing to write — provided these articles are available to you based on your quality level. Yes, that’s right — you will be assigned a quality level. When you read most Textbroker reviews, you’ll learn that if your writing is on the poor side, they’ll put you at level two, which is the lowest level. This also means the least money. At The Content Authority, everyone starts off at level two and must work their way up as they gain experience and get better. You can also advance in level at Textbroker as you get more practice writing for the web. However, if you’re already good, Textbroker might start you off at level three or four. Level five is the highest writing level available at both sites, and the money you can earn at this tier is pretty serious. However, your writing needs to be near magazine quality to ever hope of attaining this level.
The great thing about writing for sites like Textbroker and The Content Authority is that they’ll actually help you get better at writing. All of your work will be reviewed and graded by editors who really know their stuff, and they’ll tell you where you need to improve and point out any general mistakes you’ve made. Try not to get offended by this feedback. After all, it’s in place to help you become a better writer, and if you follow the advice you are given, you will most definitely become a better writer with time. The better you get at writing, the more money you can potentially earn.
15 Jun
Posted by Elaine Long as online writing, Writing general
Branding is very important in our age of technology and internet, and many people are focusing on creating a good online profile in order to get themselves to the next career step on the corporate ladder. Good work performance and networking can be effective to get you a promotion or a new job, but many people are finding that they can also use social media in order to make a move with their career.
Why Online Image Matters
When recruiters or potential employers are looking at your application or resume, often they will also look up your online information in order to gather more details about your life. Through social media websites and other free online tools, you can create a personal brand that shows you as a happy, motivated person.
Many people are surprised to learn that they can create any type of online reputation; and a simple process of removing negative information and increasing positive information online will help you to shape the reputation that you desire.
How To Create an Online Profile
The best way to create a positive image of yourself is to begin sharing information about something that you love. Find a topic of passion, and begin blogging about the topic on a free blogging platform. When this positive, happy information is linked to your name, employers will be able to see that you are a pleasant person that you are willing to take the extra step to make yourself visible.
It is also a good idea to use reputation management services if you don’t have the time or knowledge to create a good online brand. These services can effectively remove unwanted information, and fill the search engines with positive information about the person that you are. This positive image can be a great way to show off your best features to recruiters, which in turn can help you to get the job of your dreams.
Most small businesses and up-and-coming artists and professionals understand the importance of a website. A website can skyrocket any company’s business and can help to attract the target audience in the most efficient manner possible. However, without dedicated server hosting, none of this can be possible.
A dedicated hosting service is a type of internet hosting in which the client leases an entire server, as opposed to using a shared server, for hosting. The hosting company will generally offer generous bandwidth allocations and a number of different operating systems to choose from. Many hosting companies will also offer user-friendly hosting control panels so that website owners can easily manage their server.
It is important to find reliable and secure dedicated servers for your hosting needs. Some web development companies will include the cost of hosting in the price of developing your website. This is ideal because it will allow you to use that web developer’s technical support team for any problems that you may have with the site and / or hosting. However, if you are looking for the most affordable hosting option available, this may not be it.
Most professional dedicated server hosting companies can offer customized plans to best meet your business’s unique needs. These plans will vary between a number of different monthly price ranges that are designed to fit your company’s hosting and storage needs. There is usually also a significant setup charge involved.
Your dedicated server hosting company of choice should offer reliable support so that if you ever have a problem, they can quickly address it. For instance, some web hosting companies offer live chat support so that your problem can be fixed in no time at all. If your hosting company of choice does not offer reliable technical support 24 / 7, it may be time to look for a new hosting company that can meet your needs.
Titles are a cornerstone of search engine optimization. Without a good title, your articles won’t be able to attract visitors like you want them to. But creating good titles isn’t as simple as entering text between the <TITLE> tags of your web pages. Remember a few rules with each title you make.
The title must contain your keywords. Without keywords, it is unlikely that your target will ever find your site. Keywords are what people use to look for information they need with search engines; in turn, search engines scan your pages for keywords to determine if they are relevant to these searches. For instance, a search about Facebook smileys would require keywords like “emoticons on Facebook” or “smiley on Facebook” to appear in the title. You can find the right keywords for your niche topic by researching it. The better you know the topic, the better you can pick the right keywords.
The title must contain a phrase that people are likely to use in their searches. Search engines will look for titles that match a search query as closely as possible. If you can anticipate what these search phrases will be, you put yourself in a better position to rank for these searches. Don’t use expert language unless you target experts on your niche topic. And don’t use titles that make sense only internally, such as “Chapter 3: What’s Next.” Such non-descriptive titles tell search engines nothing about the pages’ content.
The title must be neither too long nor too short. Each web page title can have no more than 64 letters, numbers and/or other characters in it. Any longer and search engines will cut off the rest of the title. But don’t make your titles too short either. Shorter titles have stronger competition to deal with. Also, put your keywords near the beginning. People read from left to right, top to bottom when scanning search results.
The title must be inviting. Last but not least, your web page title must be inviting. The title must promise something good to the reader, so it gets clicked. And more importantly, the article must deliver. If you write about herbal remedies for hair loss, the title should say so and the article must help the reader deal with this problem.
One cannot over-emphasize the importance of good titles. You can make or break your chances of success just from effective titling. Research your topic and learn to implement the right keywords. With practice and experience, you will find how to best phrase your titles to get the most traffic.
04 Jun
Posted by Elaine Long as Blogging for money, make money writing
Have you heard of the site Fiverr? Fiverr is website that offers quick change for people who are ready to do work for you, and easy access to freelancers for businesses. People submit so called gigs, where they explain what service they offer. The price is always the same: $5.00. When it comes to online marketing, Fiverr offers has lot of members offering article writing, SEO services, design work, video editing and many other services any online marketer could use. But, can Fiverr give you the opportunity to earn enough money with the services you want to provide? And, if you are the buyer – can $5.00 really buy you any quality service?
Providers.
Let’s have a look at the providers first. If you want to earn money swiftly, this is a great way to do it. It is simple and straightforward and it indeed is one of the fastest way to make money online. You post a number of the things that you can do – and are willing to do – for five bucks. Then all you need to do is take a seat and wait for purchases to come in. There is no real advertising here, your gig will simply appear in the Fiverr search. So you won’t have to promote yourself or your service. You list your service and watch for individuals to locate you.
Unfortunately, you cannot gain new clients outside of Fiverr. The terms of service states that you aren’t allowed to market your business – just the Fiverr service you provide. Violation of the TOS will get your account suspended. They do this to keep people from flooding the place and diluting the point of the program. So, if you want to use this service to get new clients and send them to the other parts of your business then this service won’t do a lot of work for you.
If you use the service in the way it was intended, though, you can create quite a nice income for yourself just by doing quick small jobs for other people in between the larger projects you have elswhere. The best way to use this site is to treat it as a portal for quick spending cash, not as a way to earn a living.
Buyers.
From the buyer perspective, Fiverr offers tons of people to chose from, without the hassle of price negotiation. Believe it or not, many people find even the five dollar price tag to be too expensive and search for services that cost even less. Especially when it comes to article writing, many people want articles for a dollar, or even less! But let’s be honest here – five bucks is very cheap, and when it comes to the price of Fiverr services, it should not be any real issue to consider.
More people and services are added every day, but you may want to test the waters by hiring someone who already has some positive feedback. Testing a few providers will only cost you a small amount of money, yet you may find one, who will meet your expectation, thus giving you a cheap go-to person for your future projects.
Obviously, the fact that the services cost only $5.00 will not give you enough room for revisions and additional requests. However, it can give you a great starting point for your project. For example, if you order an article and it is not as good as you would like it to be, a simple re-write can turn said article into top-quality one, with minimal effort and time.
So, should you actually use Fiverr.com? If you can use the service correctly and as it was intended, Fiverr can become an essential tool for your needs. However, it definitely is not a place to go to should you be looking for big projects, or to gain business contacts.